Branding is the anchor of all your communications. 

Why is branding important? Because people often choose products based on their perceived value rather than their actual value. Your image should be as strong as your product.

Branding improves recognition. People buy products from companies they are familiar with. Consistent branding can help people feel more comfortable purchasing your products or services. It generates trust. People are more likely to purchase from a business that appears professional and genuine. A professional look builds credibility and trust. 

Branding sets you apart from your competition. You are no longer competing on a local stage, your business now competes in the global market. Branding helps to stand apart from the crowd.

Branding inspires your employees. If you have a good branding strategy, it will not only help to turn the company logo into a flag the rest of the company can rally around but also provides motivation and direction for your staff.

It will help generates new clients. How can someone tell about a brand he can’t remember? People wear brands, eat brands, listen to brands, and they refer it to others. The right branding makes you memorable!
 

Here are some interesting articles about branding on Forrester:

Branding reports on Forrester

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